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Nine Month Lag Between Consumer Sentiment and Non-Durables Purchasing

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By: TOM BRANNA

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ACNielsen U.S. today announced that it has found the University of Michigan’s Consumer Sentiment Index to be a good predictor of future changes in consumer purchasing of food, health and beauty aids, and non-food consumer packaged goods (CPG). This is the first time the Consumer Sentiment Index attitudinal findings have been correlated to consumer purchase behavior. The research indicates a nine-month lag between changing attitudes and their manifestation in purchase behavior.ACNielsen U.S...

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